Taking cues from the unparalleled flavors of Johnnie Walker Black Label, Master Blender Jim Beveridge struck out to craft a blend that would take the intensity of Black to unexplored territory. He started on Scotland's vast shores, rediscovering the powerful west coast and subtle east coast scotches integral to today's world-renowned Black Label. After hand-selecting a number of whiskies defined by hints of smoldering charcoal, crisp ash and burnt timber, we barreled our blend to mature in deep-charred old oak casks. The result is an unquestionably smokier, more intense experience, but with deep, dark roots in a rich blend that changed the world: Johnnie Walker Black Label. Simply put, it is Black, amplified.